When it comes to the sales process, it is just that: a process. It doesn’t matter what business or what industry you are selling in, converting a lead and closing the deal happens over time and usually follows a series of steps. Email is a tool that can effectively...
How To Create Engaging Location-Based Advertisements | Geotargeting Techniques For Advertisers Last week we painted a pretty bleak picture for geofencing. You may have read that article and thought to yourself “why would we ever consider geofencing” in any...
Geofencing is one of the best ways that advertisers can compete in today’s digital sphere. We know that mobile is the best way to reach consumers and that consumers are highly engaged on the go. However, just because geofencing sounds amazing, this doesn’t mean that...
Back to school….Already? Top Tips For Planning Your Back To School Advertising Campaigns As spring comes to a close, summer is quickly arriving. You know what that means! It’s that time of year again to start planning ahead. And once summer arrives, it will be over...
Bring Social Media In Your Programmatic Advertising Strategy Mix In 2015, Facebook announced the creation of an improved pixel. Jon Loomer, a Facebook marketer, talks about the new improvements. According to the website jonloomer.com, the new Facebook pixel loads “3x...
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