What does a small part of the brain have to do with digital advertising? There’s this small part of your brain called the reticular activator. It’s a small part of the brain, but it plays a HUGE part in how you remember pieces of information. McKay talks...
Understanding How Colors Affect Your Advertising The color wheel is more than just an art tool, it’s an essential part of your display and digital advertising efforts. Understanding basic color theory is imperative. From there, contrast and color combinations...
How Geo-targeting and Mobile Marketing can work together Mobile responsive websites are the new norm for businesses, but if you’re not using customer location information in your targeted marketing, you’re missing out on a much more integrated and relevant...
In our previous blog post on March 1, 2017 titled “Drip Campaigns: What They Are and How They Can Help,” (https://datadynamix.wpengine.com/drip-campaigns-can-help/) we talked about the three main benefits of drip campaigns. They were lead nurturing, timely...
What Does It Actually Take To Make A Conversion It takes a lot of behind-the-scenes work to turn curious visitors into conversions. If done well, a sales funnel should make conversions seamless and easy on both you and your potential customers and clients....
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