It’s 2017 and email marketing is as big as ever. The majority of successful businesses in this day and age use email marketing and there’s a reason for that. Not only is it a simple way to advertise, but it can also be extremely effective. But that’s only if it’s done right. There are many different factors that come into play when trying to effectively execute email marketing. The design of emails is one of them. It plays a large role in whether or not the email is received properly, or if at all. It’s important not to lose sight of this.
Here are the 5 Don’ts of Email Marketing Design:
- Don’t forget that studies show readers are more drawn to certain areas of the page
Right On Interactive says that “According to Nielsen Norman Group, web users spend 69% of their time viewing the left half of the page.” That means the location of your message is key. Whatever is most important should be put in the area of greatest attention.
2. Don’t use words that will put you in the spam folder
Ever made the journey to your spam folder and wondered why you went there to begin with? You see countless emails that make you want to delete your email account altogether. Often times, these emails look unprofessional or gimmicky. Spam folder emails are not taken seriously. Make sure your emails are by avoiding these words!
3. Don’t ignore the different file format options
Ever wondered what the difference between a JPEG and a PNG is? Each have pros and cons that need to be taken into consideration. Check out the difference between the two! https://www.samlogic.net/articles/which-image-format-best-for-email-newsletters-jpeg-gif-png.htm
4. Don’t underestimate the power of CTAs
One of the main purposes of email marketing is to get readers to take an action step whether that be to sign up for something, buy something, etc. If that’s your goal as the marketer, you need to give the reader a chance to do what it is that you want them to do! Place a CTA on the page and make it bold. You want the reader to see it. Also make sure that the button is user friendly and works properly!
5. Don’t skip the option to view in browser
We’ve all tried to open emails that just don’t look right…The formatting gets all messed up and you have no idea what you’re looking at! Well, don’t let that happen with your emails. Always make sure readers have the option to view it in a browser — this will help to eliminate any functionality issues.