Holiday Marketing Strategies For Your Business

Holiday Marketing Strategies For Your Business

As if advertisers aren't busy enough throughout the year, imagine how crazy things get during the holidays! People love to buy things year round but the holidays bring out a shopping craze that drives the consumer market in ways few other things can. Because the...

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The Truth About Email Marketing

The Truth About Email Marketing

If you have an email address, then you know how popular email marketing is. Depending on how many transactions you have made online or how many different forms you have filled out, or even how many information cards you've submitted, you know that your inbox fills up...

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How to Increase Your Open Rates in Email Marketing

How to Increase Your Open Rates in Email Marketing

How to increase your open rates in email marketing   There’s no question that email is still king when it comes to marketing. The first challenge is getting them on your list, and the second is ensuring a high open rate. How do you do that? You stand out from the...

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The Importance of Mobile Marketing Today and Tomorrow

The Importance of Mobile Marketing Today and Tomorrow

How Important is Mobile Marketing? According to Forbes.com, “in 2016, Americans spent an average of 10 hours per day on mobile devices.” When you consider the fact that most people don’t even get that many hours of sleep a night, 10 hours per day on a mobile phone...

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What is the Consumer Buying Process?

What is the Consumer Buying Process?

What is the Consumer Buying Process?   With any decent marketing strategy or campaign, it’s wise to take the whole purchasing process and examine it from the point of view of the consumer. Why? While you can make assumptions about what may or may not work, being...

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Why Email Marketing Fails

Why Email Marketing Fails

Why Email Marketing Fails We’ve said it before and we’ll say it again: email marketing is very effective when executed strategically. There are tons of tips and tools that are available to help people utilize this form of communication in the most effective way...

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Native Advertising: What, Why and How

Native Advertising: What, Why and How

Why It's Time To Go Native: Native Advertising Best Practices   Native advertising is the way to go, and right now is the best time to do it. If you’ve never heard of native advertising, you’re not alone. It’s the practice of making an ad look like it belongs as...

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Measurable Wins with Mobile Marketing

Measurable Wins with Mobile Marketing

Top Ways to Win with Mobile Marketing   When you look at recent studies and surveys conducted about the amount of time people now spend on their devices consuming media, the results are alarming. In fact, we spend way more time on our phones, tablets, and...

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Improve Your Email Marketing with 5 Easy Steps

Improve Your Email Marketing with 5 Easy Steps

How User Experience Affects Email Marketing   UX, or the user experience, is a very technical name for what the consumer experiences or interacts with when they encounter your marketing. While UX is a popular computing and gaming term, it can also be applied in...

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