Measurable Wins with Mobile Marketing

Measurable Wins with Mobile Marketing

Top Ways to Win with Mobile Marketing   When you look at recent studies and surveys conducted about the amount of time people now spend on their devices consuming media, the results are alarming. In fact, we spend way more time on our phones, tablets, and...

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Improve Your Email Marketing with 5 Easy Steps

Improve Your Email Marketing with 5 Easy Steps

How User Experience Affects Email Marketing   UX, or the user experience, is a very technical name for what the consumer experiences or interacts with when they encounter your marketing. While UX is a popular computing and gaming term, it can also be applied in...

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IP Targeting: The Future of Advertising?

IP Targeting: The Future of Advertising?

In today’s day and age, the world is extremely connected and each person is bombarded with thousands of advertisements each and every day. Marketers have countless tools at their disposal and they have unlimited ways of reaching and/or targeting consumers. Whether...

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Make Your Marketing First Impression Count

Make Your Marketing First Impression Count

What is an impression and how does that compare in e-mail marketing, social media marketing, and Pay Per Click? As marketing technologies continue to evolve and grow in numbers, there is an increasing amount of ways to track outreach efforts ranging from traditional...

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Facebook Is Important to Your Business

Facebook Is Important to Your Business

You hear about it all the time… Social media this and social media that. What's so great about social media? A lot, in fact! Everyone is online, or so it seems. Believe it or not but in today's technologically advanced and connected world, you're the odd one out if...

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What Does It Actually Take To Make A Conversion

What Does It Actually Take To Make A Conversion

What Does It Actually Take To Make A Conversion   It takes a lot of behind-the-scenes work to turn curious visitors into conversions. If done well, a sales funnel should make conversions seamless and easy on both you and your potential customers and clients....

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How to Incorporate Email Marketing in Your Sales Funnel

How to Incorporate Email Marketing in Your Sales Funnel

Understanding Sales Funnels and Incorporating Email Marketing Sales funnels are an integral part of successful marketing. But what is a sales funnel?  It is a marketing system that leads a potential customer or client through a systematic process in which the final...

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Understanding How Colors Affect Your Advertising

Understanding How Colors Affect Your Advertising

Understanding How Colors Affect Your Advertising   The color wheel is more than just an art tool, it’s an essential part of your display and digital advertising efforts. Understanding basic color theory is imperative. From there, contrast and color combinations...

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