How to Use Smart Data to Create and Execute Your Marketing Campaign If you maintain a brick and mortar location it can be helpful to know who is visiting. But how does data representing traffic in a physical location help inform your digital marketing strategy? Let’s...
Deciding Who To Target: What Do I Need To Consider? Advertising 101 says that you need to know who your audience is when you are creating an ad. The demographics of your target audience are crucial for marketing, and especially digital marketing today. But smart...
Advertising Where Your Customers Are: Geotargeting With Advertising There has been increasing buzz amongst marketers about geotargeting as of late. At least a few times a week, a marketer will talk about what they’re doing in geofencing, or an approach they have...
Marketers’ biggest struggle in today’s market is to find ways to connect with real people in REAL ways. People are looking for a personal connection from brands, and those willing to get personal, can make a great impact. While countless companies use email...
As if advertisers aren’t busy enough throughout the year, imagine how crazy things get during the holidays! People love to buy things year round but the holidays bring out a shopping craze that drives the consumer market in ways few other things can. Because the...
What is the Consumer Buying Process? With any decent marketing strategy or campaign, it’s wise to take the whole purchasing process and examine it from the point of view of the consumer. Why? While you can make assumptions about what may or may not work, being...
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