What is the Consumer Buying Process?

What is the Consumer Buying Process?   With any decent marketing strategy or campaign, it’s wise to take the whole purchasing process and examine it from the point of view of the consumer. Why? While you can make assumptions about what may or may not work, being...

The Basics of the Consumer Buying Process

The Basics of the Consumer Buying Process The big question in marketing is how to get a customer to purchase something, and more importantly, YOUR something. However, the answer to that question is a little bit more difficult to answer and changes constantly with new...