Advertising To Latinos Basics The Latino population is one of the most powerful groups in buying power today spanning multiple generations and presenting extensive purchase power. It is estimated that by 2060 Hispanics will account for about 28.6 percent of the whole...
Your Spring Advertising Campaigns Needs to Spring to Life! Snow may still be in the forecast but it’s time to start thinking about birds chirping and grass growing! Second quarter sales on home improvement products are the largest of the year, and you need to have a...
Understanding Where Direct Mail & Print Marketing Fit In Today’s Culture Your mailbox is getting a little less love these days with many brands focusing marketing dollars on digital advertising over direct mail and print marketing. And as you peruse social...
How Can You Leverage Digital Marketing for Your Existing Customers? Marketers love their customers. So much so that they want more, more, more. The trouble is, if you put too much focus on acquiring new customers, you may forget about the ones you already have. Take a...
Where Is Digital Marketing Going in 2018? Whether you are just getting started on your digital marketing strategy or you are at the fine-tuning stage, this is the perfect time to take a look at the top trends that will drive digital marketing in 2018 so you can set...
How to Get Ahead of Cyber Monday While not as popular in the media as Black Friday, any business with an ecommerce component understands the value of a powerful Cyber Monday strategy. In fact, if your business isn’t geared up to really invest time and energy into this...
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