Geotargeting Archives | Data-Dynamix, Inc.

How Geo-targeting and Mobile Marketing can Work Together

How Geo-targeting and Mobile Marketing can work together   Mobile responsive websites are the new norm for businesses, but if you’re not using customer location information in your targeted marketing, you’re missing out on a much more integrated and relevant customer...

Why Geotargeting Needs To Be In Your Plan For 2017

As 2016 comes to a close, there is one thing you need to tackle in order to make your marketing efforts a monumental success: Geotargeting. Geotargeting is the ability to target a specific audience/demographic based on their location either through their IP Address...

What Exactly IS Geotargeting?

Real Life Examples of Geotargeting In today’s world, most people know what geotargeting is not by definition but by experience. It’s not something that’s often discussed but it’s something that affects almost every person every day. That is, every...

Ways To Take Advantage of Columbus Day Weekend

Advertise For Columbus Day Weekend While we may disagree on if Columbus really deserves his holiday, we think everyone will agree that the three-day weekend is welcomed!  In the world of business, a three-day weekend often means a huge opportunity for sales as well! ...

Geotargeting Techniques For Advertisers

How To Create Engaging Location-Based Advertisements  | Geotargeting Techniques For Advertisers Last week we painted a pretty bleak picture for geofencing.  You may have read that article and thought to yourself “why would we ever consider geofencing” in any...

Geofencing In Advertising

Geofencing is one of the best ways that advertisers can compete in today’s digital sphere.  We know that mobile is the best way to reach consumers and that consumers are highly engaged on the go.  However, just because geofencing sounds amazing, this doesn’t mean that...