Advertising To Latinos Basics The Latino population is one of the most powerful groups in buying power today spanning multiple generations and presenting extensive purchase power. It is estimated that by 2060 Hispanics will account for about 28.6 percent of the whole...
Digital Advertising Trends for 2020 To Watch For If there’s one constant in the equation of digital advertising it’s that there is always change. The digital ad ecosystem is not static with new trends, new user behavior, and new technology all changing quickly in...
Three Things To Know About Your Digital Marketing Campaigns Have you ever noticed that the internet somehow seems to know your innermost thoughts? For example, you start shopping around for flights to Jamaica for spring break, and then all of the sudden you have ads...
How you can use Facebook marketing and email marketing together Many people think that using one marketing channel is a good enough start. Some business owners or marketers like to feel things out and test results before they get overzealous and try everything. While...
What is an impression and how does that compare in e-mail marketing, social media marketing, and Pay Per Click? As marketing technologies continue to evolve and grow in numbers, there is an increasing amount of ways to track outreach efforts ranging from traditional...
You hear about it all the time… Social media this and social media that. What’s so great about social media? A lot, in fact! Everyone is online, or so it seems. Believe it or not but in today’s technologically advanced and connected world, you’re the...
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