Identity Resolution with SPECIFIX
Data-Dynamix is the exclusive provider of the SPECIFIX™ data platform. SPECIFIX enables advertisers to target IP addresses and device IDs of consumers based on their location-verified home addresses – graphed against one of the most comprehensive demographic datasets in the industry.
We have graphed data on over 240 million US adults, matching verified offline data to confirmed online data. Our sophisticated identity resolution technology provides cross-channel marketing capabilities unlike any before. How do we do it?
All Data, No Cookies
By leveraging data, not cookies, we can reliably deliver messaging to target consumers’ online devices. That data includes individual device IDs and IP addresses, and is matched to our repository of offline consumer data, including demographics and physical home addresses. And, then we add opted-in email addresses too!
We can match your customer database against our own to reveal the specific demographic trends and profiles that comprise your market. And then… we can help you identify more prospects just like them.
We can even take your own email lists and graph them against our dataset, returning device information that enables accurate retargeting campaigns, without ever having to draw your audience to your site.
Better Identity Resolutions Means Better Delivery
And better delivery means more conversions. In some cases our clients have recorded impressions and click-throughs more than triple the industry average. Identity Resolution technology is the best way to date to get your message to those who are most interested.
Interested in learning how we can help your advertisers boost conversions? Contact us today!