How Important is Mobile Marketing?

According to Forbes.com, “in 2016, Americans spent an average of 10 hours per day on mobile devices.” When you consider the fact that most people don’t even get that many hours of sleep a night, 10 hours per day on a mobile phone appears to be quite a lot of time spent on a mobile device. It has become increasing evident that Americans are obsessed with their mobile devices and that obsession doesn’t look like it’s going away anytime soon. In fact, Forbes also points out that “average smartphone conversion rates are up 64% compared to the average desktop conversion rates for e-commerce alone.” Mobile marketing has taken over, therefore, it is extremely important to reach customers through mobile devices. There’s simply no way around it.
It’s pretty obvious that mobile marketing can’t be ignored.  So it’s time to discuss something else that’s of utmost importance. Along with the why, you must learn how to effectively reach people on their mobile devices or you risk losing out on many potential customers.
Geotargeting
Wordstream.com defines geotargeting as “the practice of delivering different content to a website user based on his or her geographic location. It can be used to target local customers through paid (PPC) or organic search.” Because most people carry their mobile devices with them everywhere they go, you can imagine how useful geotargeting is. It allows marketers to send relevant messages to users based on their location. Geotargeting is a game changer.
Mobile-Friendly Websites
Most people opt to do their research on their cellular phone or tablet now. Because of this, desktop websites are not as important anymore. Every business should make it a goal to optimize their website so that it provides their customers with a speedy and pleasant experience. If customers have a bad experience on a website when they’re on their mobile device, they likely won’t waste their time and will search for the next company that can better serve their needs.
Mobile-Friendly Landing Pages
It is very common for businesses to design landing pages. Often, businesses drive their customers to landing pages in hopes that they will fill out a form or complete an action. However, a customer can’t complete an action if the landing page is not optimized for mobile. Just like a website, all landing pages should be available and fully-optimized for mobile. If landing pages aren’t optimized and the user has a poor experience, the business risks losing a customer that may never return.

Ultimately, the world is moving away from traditional desktop computers and mobile is taking over. As marketers, it’s important to follow the times and get on board. Many of the most successful companies have gone to significant lengths to provide a really great experience for their mobile users. Though it might be a task to switch from traditional marketing and get into a mobile state of mind, it must be done. Customers are losing patience and want everything available at their fingertips. Smart devices are here to stay and so is mobile marketing.