Using Advanced Digital Marketing Solutions to Micro-Target Your Ideal Audience Comprehensive data gives advertisers the ability to micro-target consumers, giving them the most bang for their advertising buck. But just how do you get the most comprehensive data? This...

The Power of Using Geo-Targeting in Your Digital Marketing Strategy Location Listening is a powerful tool that allows you to micro-target your audience based on location, behaviors, habits and interests. We can learn a lot about a consumer just by knowing the places...

Why Physical Stores Need Digital Marketing Solutions Location Listening is a great tool to have in your digital marketing and advertising toolbox. But what is Location Listening and why is this digital-based service so wonderful for brick and mortar stores? Does it...

And How to Avoid Making those Advertising Mistakes Leveraging data collected from geographic zones of interest is a great way to step up your marketing and advertising game. It allows you to serve up timely and personalized content to warm leads, giving you a bigger...

The Best Way to Gather Foot Traffic Data, How to Analyze It and How to Use it in Your Advertising As a brick and mortar store it’s key to translate your foot traffic data to your digital advertising strategy in a way that serves up personalized ads. In this article,...

5 Advertising and Marketing Trends to Take Advantage of in the New Year As you start to think about your own New Year's resolutions it’s a good idea to begin thinking about your advertising strategy for 2021 as well.  Starting the year off with a few new advertising...

It’s time to start planning out your advertising goals for the year ahead! But how can you make 2021 better than 2020? By using location listening, you can reach the right people at the right time. What is Location Listening? Location listening is the process of using...

Running a retargeting ads campaign can dramatically increase conversion rates and your return on investment (ROI). This is because it gets visitors who already have been to your website to return. Retargeting ads, also referred to as re-marketing, keeps your brand in...

Reaching your customers where they are is key to your business doing well. With our ever increasing mobile society, your customers are on their mobile devices. That is where location listening comes in. What is Location Listening? Location listening is a powerful tool...

When you are marketing and advertising your brand, it is important to reach the right people. Otherwise, you’ll just be wasting your budget. To reach the right people, you need to use data driven targeting.   What is Data Driven Targeting? According to Pew Research,...