Enhanced Targeting with Identity Resolution
Check out these fact sheets to learn how Data-Dynamix with Specifix can boost conversions with unprecedented targeting capabilities!
- “How can I use the identity resolution platform powered by Specifix to improve my current product offerings?”opens PDF file
- “Why choose Data-Dynamix’s Identity Resolution offering over other similar providers?“opens PDF file
- Success Story: “Cross-device via Identity Resolution data: Ged Lawyers, LLP”opens PDF file
Articles on Programmatic Marketing
Advertisers are furious with Apple for new tracking restrictions in Safari 11 Time limits on browser cookies are threatening the digital ad industry by Nick Statt, The Verge
NAI Whitepaper: Use of Non-Cookie Technologies for Interest-Based Advertisingopens PDF file by Network Advertising Initiative
Every Major Advertising Group Is Blasting Apple for Blocking Cookies in the Safari Browser by Marty Swant, AdWeek
Articles on Email Marketing
Complying with the CAN-SPAM Act
Will Google’s “tabs” Feature Help Or Hurt Your Email Marketing? by Valerie Morris
Gmail’s Redesign Not the End of Email Marketing by Tim Peterson
Gmail to Auto-Show Images by Kirsten Schlau, ClickZ
The Bandwagon Has Room by Simms Jenkins, ClickZ
The death of email as we know it? Not so fast by Jesse Singal, Boston Globe
Is Social Media Going to Kill Email? by Andrew Spoeth, Marketo
Social not a threat to e-mail by eMarketer
Is Social Media Impacting How Much We Email? by Jon Gibs, Nielsen
Email and Texting Top Social Media in Gen Y by Jennifer Van Grove, Mashable
Email is Social, and it’s not Going Anywhere by MarketingSherpa
Email Use Increasing, Despite What WSJ Says by Morgan Stewart, ExactTarget
Why Twitter and Facebook Will Never Kill E-mail by Kit Eaton, Fast Company
Why Facebook and Twitter Won’t Kill E-Mail by Anna Maria Virzi, ClickZ
10 Reasons Social Media isn’t Replacing Email by Chris Crum, WebProNews
Email isn’t dying, it’s just turning into social media glue by Chris Lake, Econsultancy
…and lots of articles at Social Email Marketing