Email & Postal Lists
Data-Dynamix gives you total access
As a list brokerage, list owner and member of the Direct Marketing Association for over a decade, we have access to every list on the market in the United States and abroad. There are currently over 70,000 postal lists reaching millions of businesses and consumers on the market today. Lists are added and removed from on a daily basis. Data-Dynamix provides the most up to date list information when you need it.
Email and Postal Marketing Services
Data-Dynamix has significant experience providing email and postal list marketing services and has become one of the direct marketing industry proven providers for email marketing services.
With over a decade of postal list experience, email has become one of our core product consisting of targeted opt-in third party email names based on highly selectable demographics.
With every e-mail broadcast you send it goes directly to best of the best within the database. All addresses are Opt-in confirmed and CAN-Spam compliant.
Predictive Modeling
Taking the guesswork out of marketing
Predictive Modeling identifies prospects that are most likely to respond to a direct marketing campaign or offer. We take the guesswork out of the selection process by applying a new form of predictive modeling technology to statistically determine your best prospects. Predictive Modeling improves response rates and lowers costs by eliminating those households that are least likely to respond to your offer. Our process has proven results.
How it works
For regional or state campaigns, 3,000 to 5,000 customer names and addresses are needed for the match; national campaigns require 15,000 to 25,000 customer names and addresses.
Predictive Modeling matches customer names and addresses to our database and attaches over 500 attributes about these households for unique distinction.
The model summarizes and compares the variables to determine which attributes make your customers unique and which variables have predictive qualities. The model then scores all the households from 1-100, based on the likelihood that they will respond to your campaign.
To identify the best prospects, Predictive Modeling examines thousands of possible demographic and psychographic patterns to determine who most closely resembles your best customers.
Reports
Customer portrait reports can provide more than a dozen demographic snapshots of your past customers and compare them with U.S. or local market averages. This report is a sales tool that helps to reinforce target market characteristics of your current clients.
Modeling reports can provide an understanding of the variables that are included in a target model. The model itself is not delivered on our basic model
Response Rate Analysis
Data-Dynamix will help you determine the best tools to track and analyze your response rates. The tools used for Postal campaigns vary from those used for Email tracking. We will recommend which fields to use as reference and which fields should be tracked for their potential as predictive indicators.
Our recommendations will help you monitor important elements including: what list did you use, what offer, what sales letter, what brochure, what price, etc.
Through our affiliations and partnerships, Data-Dynamix has access to industry information and standards for your use as a measuring tool and to gauge the success of your campaigns.
Back-End Statistical Analysis
Following your campaign, we can work with you to provide greater insight into your responses than simple percentages of attendees.
Potential lessons include: which customer segments expressed greatest interest; which segments demonstrated the greatest propensity to purchase. Our back-matching report shows which list your attendees/purchasers come from, a simple and powerful tool.
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