Big Data In Advertising: How We’re Using It Big Data is a nifty phrase to throw around in today’s world, but often most people have no clue what these words can do for them. They really don’t understand what Big Data is and how it can be used in their marketing...
Smart marketers are strategic with their budgets and that means testing multiple target groups with various parameters to learn which tactic is most effective with each audience. We call this A/B testing, as you are testing at least two different groups. Every...
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