Brands surround us, from the hair products we use and the drinks we drink, to the computers we work on and phones we use to communicate. If you pay attention to successful brands, you will notice that they have something in common: consistency. Their brand is the...
Ready or not, the holiday decorations are popping up in stores everywhere you go. But if you wait until the holiday music starts broadcasting across the speakers you’ve waited too long to get your holiday campaigns in order. By now, you’ve probably thought through...
In digital advertising there are so many misconceptions based on advertising tactics from 10-15, or even 5, years ago and we hear them every day while performing needs analyses and discussing strategy with our clients. We are here to help educate so that you can make...
When it comes to marketing, email has been a go-to tool for many companies. It’s easy to use, and it’s also easy to reach a large audience via this medium. Emails, however, can easily be forgotten or lost in the shuffle. Considering that many people send any emails...
When we talk about sales we know that consumers usually need at least a couple interactions with our brand before they are willing to pull out their credit card. There’s a process – a sales process. Statistics show that it can take anywhere from 7-12...
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