In today’s competitive digital landscape, running siloed campaigns is no longer enough. To truly capture attention and drive conversions, marketers need to build cohesive strategies that move customers seamlessly through every stage of the journey—from first impression to final action.
That’s where a full funnel campaign that combines email plus programmatic plus social comes into play. When executed together, these three channels form a powerful trio that builds awareness, deepens engagement, and drives measurable business results.
In this blog, we’ll walk you through how to build an effective full funnel strategy using email plus programmatic plus social, what each channel contributes at every stage, and how Data Dynamix helps marketers connect the dots across platforms for full visibility and ROI.
Why Full Funnel Marketing Matters
The path to purchase is rarely linear. Customers discover brands in one place, research in another, and convert on a completely different platform. Without a strategy that follows this journey, you risk wasting budget on isolated tactics that don’t add up.
Full funnel marketing solves this by:
- Guiding prospects through each stage of the customer journey
- Reinforcing your message across multiple touchpoints
- Improving conversion rates with consistent, sequenced communication
- Making attribution and optimization easier with a connected view of performance
By integrating email plus programmatic plus social, you’re building a complete campaign machine that works in sync—not just in parts.
The Funnel Stages and How Each Channel Fits
Let’s break the funnel into three key stages—and see how each channel contributes.
Stage One: Awareness
Goal: Capture attention and introduce your brand or offer.
Best Channels:
- Programmatic display ads
- Social ads (Facebook, Instagram, TikTok)
Tactics:
- Broad audience targeting based on demographics, interests, and behavior
- High-impact visuals or video formats
- Brand storytelling or problem education content
Why it works:
These channels offer massive reach and can generate visibility even among cold audiences who’ve never heard of you before.
Stage Two: Consideration
Goal: Re engage interested users and drive them deeper into the funnel.
Best Channels:
- Email
- Social retargeting
- Programmatic retargeting
Tactics:
- Deliver gated content, case studies, or product comparisons
- Highlight offers, limited time deals, or social proof
- Send emails based on triggered behaviors (opens, page visits, cart abandons)
Why it works:
Email and retargeting allow you to personalize communication and build trust with people who have shown interest—but haven’t yet converted.
Stage Three: Action
Goal: Convert leads into customers or drive in store visits.
Best Channels:
- Email
- Social
- Programmatic with dynamic creative or location based targeting
Tactics:
- Deliver strong calls to action with urgency
- Use dynamic product ads or inventory based offers
- Leverage mobile geofencing to drive store visits with real time incentives
Why it works:
At this stage, it’s all about removing friction and making the decision to act feel easy, relevant, and timely.
How to Build a Cohesive Full Funnel Strategy
Now that you know how each channel supports the funnel, here’s how to build your campaign framework:
Step One: Align Messaging by Funnel Stage
Ensure your creative strategy matches user intent. A first touch ad should educate, not hard sell. A bottom funnel email should prompt action, not awareness.
Example Sequence:
- Programmatic video ad introduces your brand
- Social ad retargets viewers with testimonials
- Email delivers a discount code with call to action
Step Two: Share Audiences Across Channels
Use pixel data, email lists, and custom audiences to maintain continuity across platforms. Sync your CRM with ad platforms where possible.
Pro tip: Use email openers as a seed audience for lookalike campaigns on social or programmatic platforms.
Step Three: Layer in Real World Signals
Foot traffic data and mobile location signals can be used to:
- Trigger social ads when a user is near a competitor location
- Retarget people who visited your store but didn’t convert
- Optimize spend toward markets with higher walk in likelihood
With Data Dynamix, you get access to mobile driven consumer movement data that can be activated across all campaign layers.
Step Four: Create Channel Specific KPIs
Don’t hold every platform to the same metric. Define success by stage and channel.
Examples:
- Awareness (Programmatic, Social): Impressions, reach, video views
- Consideration (Email, Retargeting): Click through rate, time on site, form fills
- Action (Email, Mobile): Conversions, store visits, return on ad spend
Step Five: Connect Reporting and Attribution
One of the biggest challenges in cross channel campaigns is attribution. With unified dashboards and foot traffic attribution, you can see:
- Which channels drive the most cost effective store visits
- How long the average user journey takes from awareness to action
- Which creative combinations result in the highest ROI
Data Dynamix offers white labeled dashboards and foot traffic reporting that close the loop between online engagement and offline conversion.
Real World Example: Full Funnel Retail Campaign
Client: Lifestyle apparel brand with online and in store sales
Objective: Drive brand awareness and increase store visits in Q4
Strategy:
- Awareness: Programmatic ads showcasing new collection with broad geo targeting
- Consideration: Social retargeting ads to website visitors and video viewers
- Action: Email offers to previous buyers with nearby store inventory details and a time sensitive coupon
Result:
- 5.2x return on ad spend
- 41 percent increase in in store visits versus previous year
- 32 percent email open rate with above average click through
Why it worked: The channels worked together, not in isolation. The message and timing aligned with customer intent.
How Data Dynamix Helps You Execute Full Funnel Campaigns
At Data Dynamix, we help agencies and brands deploy full funnel strategies that combine email plus programmatic plus social with:
✅ Audience building using email data, mobile signals, and third party segmentation
✅ Campaign activation across platforms with consistent messaging
✅ Foot traffic attribution to measure in store visits driven by digital efforts
✅ Cross channel dashboards for real time performance insights
✅ White labeled campaign delivery to support agency branding
Whether you want to drive ecommerce, in store traffic, or B2B lead gen, we build the ecosystem for awareness to action—and prove the results.
Final Thoughts
The future of marketing isn’t about picking the best channel—it’s about building connected experiences across every stage of the journey. When you use email plus programmatic plus social together in a full funnel strategy, you increase your reach, deepen engagement, and guide customers toward action with purpose and precision.
No more guessing. No more gaps. Just a complete, measurable marketing system that turns attention into conversion.
Ready to turn fragmented campaigns into full funnel growth?
Partner with Data Dynamix to build omnichannel strategies powered by data, fueled by intent, and proven by real world results.
