According to ReTargeter, “Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.” Sounds pretty important, right? Well, it is. Retargeting is an important tool for any company, but just like anything else, it must be done properly or it won’t be effective. Learn about some of the most common “rookie” retargeting mistakes and how to avoid them.
A Visitor Isn’t Always a Buyer
-Don’t confuse the two. There will be people that come on your website to browse, and others that have already purchased a product or service. With a visitor who has not yet purchased anything previously, it’s important to catch their eye. This could be done with a sale or an initial deal that gets them to make a purchase. You have to earn this customer’s business. Previous customers might be motivated by other factors. Learn the differences and use them to your advantage!
A Retargeted Ad Shouldn’t Be the Same for Everyone
-Many successful companies offer multiple products that cater to various types of people. It’s called variety. So if reaching a large and varied target market is important, why send the same ads to all the different people that come across your site? Not every visitor is looking at the same thing so be sure to remember that retargeted ads need to cater to each individual.
The Purpose of Social Media is to be Social
-That being said, most people go on social media to be social and engage with their friends or family. They want to check out the latest photos, or see where their friends have checked in. Live stories are popular, as well. Retargeted ads, not so much. The most successful ads can are posted in a way that fits in with the look and language of Facebook. The ad must fit in with the platform and the purpose of this platform. It’s important to make sure that the ads that do appear on this site do not sound like a pitch. If done properly these retarget ads have the chance to get more views than ads on any other site.
These are just a few of the lessons that should be noted when conducting a retargeting campaign. There are many other things to consider but these are some of important ideas that will get you thinking about how to run your remarketing in an effective way.