Geofencing is one of the best ways that advertisers can compete in today’s digital sphere. We know that mobile is the best way to reach consumers and that consumers are highly engaged on the go. However, just because geofencing sounds amazing, this doesn’t mean that...
What In The World Is Geotargeting? We keep hearing that Geotargeting is the way to go, but few marketers actually know what it is. According to Wordstream, “Geo-targeting or geofencing refers to the practice of delivering different content to a website user based on...
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