Smart marketers are strategic with their budgets and that means testing multiple target groups with various parameters to learn which tactic is most effective with each audience. We call this A/B testing, as you are testing at least two different groups. Every...
Digital advertising is one of the smartest ways to advertise your business today! You have so many tools at your disposal and ways to ensure that your ads are being seen by the right people… And taking the guesswork out of the equation is invaluable. However, even...
Ready or not, the holiday decorations are popping up in stores everywhere you go. But if you wait until the holiday music starts broadcasting across the speakers you’ve waited too long to get your holiday campaigns in order. By now, you’ve probably thought through...
In digital advertising there are so many misconceptions based on advertising tactics from 10-15, or even 5, years ago and we hear them every day while performing needs analyses and discussing strategy with our clients. We are here to help educate so that you can make...
How Digital Advertising Works: The Basics Most people experience digital ads all day long, but most don’t give much thought to how digital advertising works and what is actually happening behind the scenes. At Data-Dynamix, we understand that there’s actually a lot...
Win With Video Advertising By 2020, over 80 percent of all digital content we consume is expected to be video. New developments and technologies are making video easier to view, create, and promote. That’s why Data-Dynamix is discussing incorporating video in digital...
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