News

Why No One Talks About Print Mail Anymore

Understanding Where Direct Mail & Print Marketing Fit In Today's Culture Your mailbox is getting a little less love these days with many brands focusing marketing dollars on digital advertising over direct mail and print marketing.  And as you peruse social media...

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Understanding Retargeting Strategies In Today’s World

Three Things To Know About Your Digital Marketing Campaigns Have you ever noticed that the internet somehow seems to know your innermost thoughts?  For example, you start shopping around for flights to Jamaica for spring break, and then all of the sudden you have ads...

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What Can IP/ID Attribution Allow You To Do?

IP/ID Attribution Capabilities Why are more and more people ditching the billboards and magazine articles and diving into digital?  Why are more and more people talking about data? Well, let’s start out with just a big of logic here.  We know that digital advertising...

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How To Target The Ideal Client With Data

Deciding Who To Target: What Do I Need To Consider? Advertising 101 says that you need to know who your audience is when you are creating an ad.  The demographics of your target audience are crucial for marketing, and especially digital marketing today.  But smart...

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The Basic Rules For Geofencing In Advertising

Advertising Where Your Customers Are:  Geotargeting With Advertising There has been increasing buzz amongst marketers about geotargeting as of late.  At least a few times a week, a marketer will talk about what they’re doing in geofencing, or an approach they have...

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Case Study: Email Remarketing with Data, Not Cookies

Working with the end client’s marketing partner, Data-Dynamix targeted 55,000 deterministically graphed and location-verified homeowners with an interest in home improvement located within the requested trade area.  An email was sent out with data-driven Email Remarketing activated with all recipients just a few days following the email blast.

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Case Study: Taking Data to Facebook and Instagram

The Challenge TEAM Referral Network, a networking organization, wanted to introduce its services to its desired target market, located in six states, by enticing target consumers to visit its website. The Solution Working directly with the end client, Data-Dynamix...

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