Device ID Targeting
Data-Dynamix has graphed mobile device ID data with the offline data of over 240 million U.S. adults, including demographics, interests and locations, to create the powerful data set that comprises Deterministix™ .
Mobile Phones and Tablets
All mobile phones and tablets contains a unique mobile device ID that distinguishes them from every other device on the Internet. Modern display campaigns can deliver in-app and browser-based ads directly to the devices these identifiers belong to. But how do advertisers obtain the device IDs of their targets? Many websites and apps can store the device IDs of their visitors, then use them in subsequent re-marketing campaigns. With Deterministix, advertisers can obtain the device IDs of the prospective buyers they want to reach.
Mobile device ID data from Deterministix enables you to deliver impressions to the targets you choose!
Through the alignment of top-tier data with the ad-tech to target, Data-Dynamix offers the best means of delivering messaging to desired consumers. Device ID targeting with Deterministix ensures that when a device is active, ads will be served. It does not matter whether the device is browsing or in an application, a targeted ad will be served to that device, giving a you an amazing way to reach your target consumers right when they are active and engaged.
Mobile Devices are Everywhere
According to Pew Research*, 95% of Americans own a cell phone and about 50% own a tablet. Mobile use is at its peak and still rising – leveraging mobile experiences is an absolute requirement for every successful marketer.
This incredible fact drives the need for a strong cross-marketing strategy in all advertising plans. Contact us to learn more about what we can do to deliver your campaigns to directly to the devices of precisely the right prospects.
*Pew Research Center Factsheet January 12, 2017