How Higher Education Can Win! Tips for universities and colleges to use email marketing to reach prospective students If you want to connect with prospective students, email marketing is the way to go. It’s not enough, however, to simply send an occasional...
Why Email Marketing Fails We’ve said it before and we’ll say it again: email marketing is very effective when executed strategically. There are tons of tips and tools that are available to help people utilize this form of communication in the most effective way...
How User Experience Affects Email Marketing UX, or the user experience, is a very technical name for what the consumer experiences or interacts with when they encounter your marketing. While UX is a popular computing and gaming term, it can also be applied in...
If you’ve seen our past blog posts, you know we believe in email marketing. In fact, we can’t stress it enough how important it is. It’s a great way to reach a large audience of people and it provides plenty of metrics to see your ROI. In this day...
Understanding Sales Funnels and Incorporating Email Marketing Sales funnels are an integral part of successful marketing. But what is a sales funnel? It is a marketing system that leads a potential customer or client through a systematic process in which the final...
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