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Customer Data in Marketing: What It Is and How to Put It to Work
October 14, 2026
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Customer data is the information a business collects about the people it sells to, such as who they are, what they buy, and how they
Consumer Foot Traffic Data: How Businesses Use It to Market Smarter
October 14, 2026
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Consumer foot traffic data shows how many people visit a physical location, when they visit, and where else they go, using anonymous mobile location signals.
Building a Data-Driven Strategy Around Foot Traffic: A Framework for Agencies
September 28, 2026
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Most conversations about “data-driven marketing” stop at dashboards — pulling numbers together after a campaign runs, then explaining to a client why the results turned
Why Email Attribution Is Still One of Marketing’s Biggest Blind Spots
July 10, 2026
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Better Email Marketing Starts With Better Measurement Email remains one of the highest-performing digital marketing channels. Businesses continue to invest in newsletters, promotional campaigns, customer