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The Next Generation of Email Marketing: Email + Attribution

Measure success by what really matters — traffic in your store.

Our innovative Email + Attribution solution combines advanced email marketing techniques with real-world consumer foot traffic data to get a comprehensive view of how your marketing efforts translate into actual visits to your brick-and-mortar locations. 

Data-Dynamix-deliver-emai

With Email + Attribution, you can:

  1. Target Specific Audiences: Utilize our extensive database of opt-in records to deliver tailored messages directly to the inboxes of potential customers.
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  2. Monitor Campaign Effectiveness: Track who is responding to your emails and measure the impact of your campaigns through detailed analytics.
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  3. Drive In-Store Traffic: See real data on foot traffic, proving the direct correlation between your email campaigns and increased visits to your physical locations.
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  4. Optimize Marketing Strategies: Use the insights gained from our reports to refine and enhance your marketing tactics, ensuring maximum ROI.

The Winning Formula to Inbox Marketing

Consumer Foot Traffic Data

  • Point of interest/brick & mortar location/events
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  • Historical & real-time data list
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  • Integration for advertising on social media & display marketing platforms

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Email Marketing

  • Over 2K of opt-in records for both business and consumer marketing
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  • Delivery to inboxes on Google Gmail, Yahoo, and Bing
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  • A performance guarantee of a minimum open rate of 8% or a click rate of 1%. If the rate isn’t reached with the first delivery of the campaign, we’ll deliver it again at no charge.

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Email+ Attribution

  • 90 Days of 1st Party Data to use in Social Media and Display Advertising
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  • Reporting and Analytics

How This Works for Agencies

Agencies can leverage the Email+ Attribution solution to enhance their clients’ marketing strategies. By combining Consumer Foot Traffic Data (CFTD) with targeted email marketing, agencies can provide actionable insights and measurable results. The CFTD gathered at locations enables powerful cross-channel digital marketing campaigns, while proving actual foot traffic came into a location of choice. This holistic approach ensures campaigns reach highly specific audiences, driving foot traffic to brick-and-mortar locations and boosting online engagement. With our performance guarantees and comprehensive analytics, agencies can confidently deliver superior outcomes for their clients.

Data-Dynamix Email Vs Other Providers

Data-Dynamix

    • Transparent, single channel reporting of analytics
 
    • Unique URLs / UTM codes standardized
 
    • Email Attribution
     
    • Onsite email “conversion zones”
     
    • Displayed tally of foot traffic on daily basis
     
    • Historical and Future Mobile Ad ID data from customer/competitor foot traffic
     
    • Device “home/resting location”
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    • Direct Mail / Advertiser CRM data appended for on-location attribution
     

Other Providers

  • Mixed media emails and digital impressions
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  • Analytics displayed in jumbled and murky referral site
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  • NO email conversion zones
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  • NO business insights based on foot traffic behavior
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  • NO Mobile Ad ID data for remarketing
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  • NO data for cross-channel attribution reporting
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  • Expired Data.

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OUR SUCCESS STORIES

Discover More of Our Success Stories

Testimonials 

What Clients Are Saying

My name is Brie Cox and I am the owner and operator of a marketing agency and management consulting firm based in Kentucky. I've been working with data-dynamix since i think 2019. I have always loved their solutions offerings as well as the way they are able to help, support and advice me so i can best serve my clients. They have been a wonderful ally and vendor opportunity for healthcare clients as well as luxury furniture store so they run the gamut. Thier proprietary technology for the targeted email is one of my most favorite things that they do is really traceable with the way they share their reporting. Data-Dyanamix will always be a choice vendor for me and someone who i highly recommend to the clients that are looking for growth outside of traditional expected social media marketing or search engine marketing solutions. so thank you data-dynamix for all you've done for my business and for my clients and i look forward to watching you grow in the future."
Brie Cox
Brie Cox
It is been great working with Jude and Data Dynamix for the past 4 years. Before working with Data Dynamix we worked with a few other email marketing companies and the challenge was always the transparency of the list to whom emails were being sent, how they were sent and the filters applied to that I was very impressed after my first call with Jude, he was very patient, he knew the industry, the challenges faced by agencies like ours and answered all my questions without trying to sell the product and that made me feel good about whom am doing business with. Definitely as we been using another system from a large company for a long time, so the hesitation from internal team of why make a change and that too from a company that is used by thousands of businesses was a concern for some. Customer service is what comes to my mind, the staff at Data Dynamix is always been there to answer any question anytime. It has been fast and reliable answer. Over the past 2 years working together we have a lot of success stories with Data Dynamix - one of them that stands out is we been consistenly getting 20% or higher open rate and 2% or higher CTR without doing any black hat techniques that sometimes the list provider does. We also are able to capture how many store visits that have come through our email list and in one of them we had about 2% matchback that was a big success. I would suggest have a call with their staff, they are helpful to answer any of your question, try having a couple of campaigns shifted to them vs your current provider and you will see the difference to make the move. They are simply amazing. I think auto clients, retail clients would be great.”
Avi AgarwaCEO
"TEAM Referral Network has been using Data-Dynamix’s Consumer Foot Traffic Data consistently to build our membership of small business owners, entrepreneurs and independent contractors. They consistently hit the mark by driving traffic to our landing pages and website. Their detailed onboarding process made using the monthly reports and data product that comes with the subscription super easy. This has helped us to target our actual customers and has also increased our visibility on social media."
-Kelli C. Holmes, CEO/Founder, TEAM Referral Network
-Kelli C. Holmes, CEO/Founder, TEAM Referral NetworkCEO

Frequently asked questions (FAQS)

What is Email+ Attribution, and why do clients care about it?

It’s the answer to the question every client eventually asks: “did this email actually make me money?” Email+ Attribution pairs an opt-in email database with real-world foot traffic data, connecting opens and clicks to confirmed in-store visits — giving agencies hard proof of ROI instead of vanity metrics.

It matches email recipients against foot traffic data collected from real, anonymous location pings, then reports how many people who received or engaged with a campaign physically walked into the store afterward. Clients see a concrete number, not an assumption —

 

If a send misses both benchmarks, it gets redelivered to the same audience at no additional cost. Agencies can put that guarantee directly in their own pitch — a commitment most generic email tools can’t make.

Standard platforms stop at opens and clicks — numbers a client can’t tie to revenue. Email+ Attribution goes further, using standardized UTM tracking, on-site “conversion zones,” and daily foot-traffic tallies to connect digital engagement to physical outcomes, so agencies have a reporting story clients actually trust.

Any business with a physical location that runs email campaigns and wants proof they drive real visits — retail, auto, healthcare, education, multi-location franchises. It’s especially persuasive for clients who are skeptical that email marketing “still works,” because it shows the in-person result directly.

 

Yes, The same location data that confirms visits also builds a list of the real people who walked in, so clients get an audience of verified customers rather than a generic prospect file — and because conversion zones can be drawn around any physical address, that includes competitors’ locations. Agencies can market to people who are already shopping the category down the street, which is an offer most email vendors simply can’t put on the table. 

Yes, and this is where the reporting gets genuinely uncomfortable for the competition. Because foot traffic is measured across locations rather than at a single address, Email+ Attribution can report on cross-shopping: how many of a client’s own customers also visited a competitor during the campaign window, how often they went, and whether that share is growing or shrinking over time.

That turns attribution reporting into competitive intelligence. An auto dealer learns that 18% of the people who visited their lot also walked a competitor’s lot within 30 days. A grocery client learns which rival stores are pulling their shoppers and how frequently. A franchise learns which of its locations are losing share to the chain across the street and which are holding it.

For agencies, the strategic payoff is twofold. First, it exposes the leak — those shared customers are the most at-risk segment in the file and the most obvious target for a retention or win-back send. Second, it works in reverse: the same measurement identifies competitors’ loyal customers, giving agencies a defensible, data-backed conquest audience instead of a guess. Clients stop asking whether email works and start asking who they should be going after next.

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