Our Blog
From Awareness to Action: Building a Full-Funnel Campaign with Email + Programmatic + Social
In today’s competitive digital landscape, running siloed campaigns is no longer enough. To truly capture attention and drive conversions, marketers need to build cohesive strategies
How to Build a Multi-Touch Attribution Model Using Offline and Online Signals
In a world where customers interact with your brand across emails, mobile ads, websites, and physical stores, the old “last-click” attribution model just doesn’t cut
Hyperlocal Holiday Campaigns: Using Local Data for Maximum Seasonal ROI
The holiday season is the most lucrative—and competitive—time of year for brands and retailers. As consumers rush to buy gifts, book services, and take advantage
How Real-World Shopping Behavior Influences Online Ad Effectiveness
The digital marketing world often obsesses over online signals—clicks, impressions, bounce rates—but forgets one critical truth: most purchasing behavior still happens in the real world.
Maximizing Client Retention with Transparent Campaign Reporting
Client acquisition is exciting—but client retention is where agencies build long-term profitability. A steady book of loyal clients reduces churn, boosts referrals, and ensures predictable
Leveraging Mobile SDK Data for Hyperlocal Campaigns
The rise of mobile devices has transformed marketing forever. But tapping into the full power of mobile goes beyond responsive websites or app installs—it’s about
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