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Over 2 Billion Successful Campaigns
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Millions In Revenue For Our Media Partners
Client: Tomball Ford Automotive Dealership, Harris County, TX
Objective: Promote new inventory, sales, and service specials over an 11-month period
Approach: Tomball, TX has an extremely competitive automotive market and a large consumer base they wanted to reach. Our Data-Dynamix team created a high frequency email marketing approach to capture the local market. Eighteen email marketing campaigns were deployed in eleven months in intervals as little as one week apart and as great as one month apart. These campaigns deployed 50,000-200,000 emails each. Strategic demographic filters targeting specific auto owners in a 20-mile radius.
Results: The email marketing campaigns resulted in 10.5%-13.5% open rates and 1.9%-2.75% click-thru rates, and over 25,000 visitors to the Tomball Ford website.
Client: University of Denver, Denver, CO
Objective: Promote various degrees and programs for traditional and non-traditional students.
Approach: The Data-Dynamix experts created an email marketing campaign for University of Denver over an 18-month period to increase enrollment at the school. Each campaign was scheduled to deploy 6-8 weeks before semesters and 4-6 weeks before the start of continuing education classes. Our email marketing strategy also incorporated embedded video media and custom graphics.
Results: The email marketing campaigns yielded open rates between 11%-13% with click-through rates of 1.75%-2.25%. These led to over 15,000 visitors to the University of Denver website, social media profiles, and other landing pages.
Client: Standard Pacific Homes
Objective: Effectively introduce the new luxury Townhomes of Wellesley at College Park Community to the community surrounding Chino, California.
Approach: A custom designed html campaign was designed to target specific demographics in eleven zip codes surrounding the new development. Specific attention was given income demographics and ways to target homeowners and renters.
Results: The email marketing campaigns ultimately brought over 1,000 new visitors to the brand-new Standard Pacific website during the campaign. Along with their sales team, eight townhomes were purchased from leads that came as a result of the Data-Dynamix email marketing campaign.
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