Advertising Acceptance Policy

Digital Advertising Acceptance Policy

Last modified: July 17, 2018

Regardless of local regulations, digital content and spam monitors based outside the U.S. are being used by most Internet Service Providers (ISP’s), Ad Exchanges, and Email Service Providers (ESP’s) as their base protection system against controversial content associated with specific advertising categories and their need to help regulate content deemed inappropriate for children and society. These categories are heavily policed and the acceptance policy follows:

  1. Firearms/Ammunition/Blades ads must be approved:
    1. There may not be an image or promotion of the firearm/ammunition displayed in the ad, email, or onthe destination link containing a price or allows the consumer to begin the buying process.
    2. While current U.S. law does not allow for a purchase of firearm via the internet, the global contentmonitors are unable to discern this fact with their technology and view adding the firearm to the cart as actually selling the firearm online.
  2. Alcohol ads must be approved:
    1. There may not be promotion or pricing of alcohol displayed in the ad, email, or on the destination linkthat allows the consumer to begin the buying process.
    2. Emails that promote an alcohol-sponsored event or mention the consumption of alcohol or featurespecials including alcoholic beverages must contain the following disclaimer in the creative: Must be of legal drinking age to purchase or participate. (This rule does NOT apply to online display advertising.)
  3. Tobacco/Vaping Devices or Fluid/Marijuana may not be sold via online display or email – no exceptions:
    1. This includes any cannabis-related products, promotions, or events.
  4. Gambling may not be featured via online display or email:
    1. Requesting the consumer to specifically gamble may not be featured in the ad or email.
      Example Promotions NOT allowed follow:

      1. “Come Check Out Our Slots!”
      2. “We have the loosest slots in town!”
      3. “Only a $50 buy-in for Texas Hold ‘em!”
    2. Casinos may advertise their amenities without requesting the consumer to come gamble. Example Promotions that may be submitted for approval follow:
      1. “Join our members club!”
      2. “Come stay with us for only $99 a night!”
      3. “Check out our all-you-can-eat buffet!”
      4. “Come relax with a massage…”
  5. Political Content requires detail about who paid for the ad clearly noted on the ad. Some areas in the U.S. do NOT allow DSP-placed political ads (Washington State); availability may vary at the time of placement.
  6. Medically Sensitive ads must be approved:
    1. Include any ads for a specific medical ailment or condition, treatment program for a specific condition, a facility that serves patients with specific conditions, a medicine or pharmaceutical product that is used for a specific condition, or a graphic or image that could be considered medically sensitive to a potential patient.
  7. Pornography/Adult Club/Strip Club may not be advertised via online display or email.
  8. Offensive/Questionable/Illegal Material may not be delivered via online display or email. If the reasonable person may find the material offensive or it is illegal in nature, it may not be delivered via online display or email marketing.

Contact Information

To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:

PO Box 2148, Ft Lauderdale, FL 33301