March 2016 – In this issue
What’s New? • Meet the Team • FAQ of the Month • Best Practices
What’s New?
Political Packages
As we head into an extremely interesting political season locally and nationally, keep in mind that we have the ability to target registered voters by party affiliation, Republican, Democrat or Independent and then add other filters of interest too:
- Age
- Ethnicity
- Household Income
- Gender
- Mothers/Fathers with “X” number of children
- B2B Listing (Standard Industrial Classification code system for specific industries)
We can also work with you and add direct mail to this effort too. It’s a great way to tap into the anticipated $6 billion expected in political spending in 2016. We have developed three packages for the effort too prices starting at $2500 Our packages are multi-channel containing email, email retargeting, Geo-targeted RON Display, Contextual targeting and Premium News. … Read More
Meet the Team
Claire Kadlecek – Claire provides customer service support to client accounts, as well as assisting in rolling out internal software improvements and processes. She comes to Data Dynamix with 20 years of business management, software training, and process management experience from the Telecom industry. She is excited to be a part of such a dedicated, hardworking team and such an explosive industry. Her best quality is her ability to find humor in everything, mostly because she loves to laugh! The outdoors is where you’ll find her when she isn’t working; biking, running, hiking, climbing or doing yoga.
FAQ of the Month
Q: How are you seeing mobile email driving your clients’ usage? A: As the number of smartphones continues to grow, e-mail usage on mobile phones is also soaring and has become main stream in the U.S. Mobile phone and smartphone e-mail usage jumped 36% 2011, equating to 70.1 million mobile users used e-mail at least once in a month. Meanwhile, the number of people who used e-mail almost every day increased by 40%. Findings refer to both e-mail accessed through a browser or through an application such as Exchange on a mobile phone or smartphone. The findings did not include laptops or tablets. Mobile e-mail has reached about 78% of the smartphone population. Users between 25 and 34 years old were 60% more likely to access mobile e-mail than the average user, while those between 18 and 24 were 46% more likely to do so. Men were 14% more likely than women to use email on smart phones. Furthermore, customers increasingly need [e-mail and related contact functions] not just on one device but two or more devices, like a BlackBerry, iPad or pc. Business users with mobile devices should be able to replicate the key features of a desktop e-mail experience, including e-mail synchronization, scheduling and accepting calendar invites, and the ability to access contact information from both the mobile contacts list and desktop address list. Further, the mobile surge is accelerating. With near field communication (NFC) devices coming into the mainstream over the next year, and companies like Square changing the point-of-sale options, our phones are going to become the consumer’s wallet and the retailer’s storefront. Based on such marketplace currents, the International Data Corporation has predicted a compound annual growth rate of 16.6 percent for mobile Internet use, with mobile Internet traffic eclipsing PCs and wire-line devices by 2015. Mobile devices will continue to provide the richest, most fully featured experiences and we’ll see the gap continue to grow. Conclusion: We see users receive email on many different platforms which in turn makes email an amazing sales delivery option, one message on two devices or three or four, the chances to be in front of a customer is huge.
opens IMAGE file Best Practices
A Look At How We Can Implement Native Advertising Into Our Marketing For Growth & Success Advertisers have to be creative in order to get consumers’ attention these days, especially considering that we have the attention span that is shorter than that of a goldfish! That’s why so many advertisers have turned to native advertising to help make ads feel more natural and relevant. Native advertising is a type of advertising that matches the form and function of the platform upon which it appears. The Federal Trade Commission has created some distinct guidelines for advertisers to follow and has recently laid these out in a new publication, released in December 2015. The FTC considers native formats to be “quite diverse and include written narratives, videos, infographics, images, animations, in-game modules, social posts, search results, email, playlists on streaming services and user-generated content” Here are some basics to remember when you are using native advertising:
- Be useful. Native advertising is designed to look like regular content, such as infographics, customer reviews, articles, and other posts. In our content-driven world, these items are centered around being useful and informative to viewers. Therefore, your native advertising needs to be useful and informative in order to blend in and capture viewers’ attention spans.General Settings
- Narrow your focus. As with any effective marketing campaign, your native advertising needs to have a clear audience and utilize data to funnel the ads directly to the people who will care about it most.
- Be clear that it is an advertisement. Advertisements that look just like the platform’s content and yet have the “sponsored content” notice in small letters or colors that blend in, would be considered deceptive to the viewer.
- Be clear with any disclosures. Just as you would make it clear that the content is an advertisement or sponsored content, you need to make sure than any disclosures are clear and prominent. Tiny fonts and hard-to-see colors are a big no-no!
- Design well! The design and written copy needs to be even more strategic than with standard advertising because it has to match another platform’s format, rather than your usual perspective. Your ads need to almost camouflage with the surrounding content on the platform, which is often less salesy and less direct than most best practices for digital advertising. It often requires a mind shift that many marketers have a very difficult time doing.