Identity Resolution

Identity Resolution with Deterministix

Data-Dynamix is the exclusive provider of Deterministix.™ Deterministix enables advertisers to use privacy-compliant data-driven targeting of consumers based on their location-verified home addresses – graphed against one of the most comprehensive demographic datasets in the industry.

We have access to graphed data on over 95% of all US adults, enabling us to match verified offline data to confirmed online data. Our sophisticated identity resolution technology provides cross-channel marketing capabilities unlike any before. How do we do it?

Data-Driven Targeting

By leveraging data-driven targeting, we can reliably deliver messaging to target consumers’ online devices. That data is matched to a repository of publicly-available offline consumer data, including demographics and physical home addresses. And, then we add opted-in email addresses too!

Lookalike Marketing

We can match your customer database reveal the specific demographic trends and profiles that comprise your market. And then… we can help you identify more prospects just like them.

Offline-to-Online Matching

We can even take your own email lists and graph them against the dataset, enabling accurate data-driven digital retargeting campaigns, without ever having to draw your audience to your site.

Better Identity Resolutions Means Better Delivery

And better delivery means more conversions. In some cases our clients have recorded impressions and click-throughs more than triple the industry average. Identity Resolution technology is the best way to date to get your message to those who are most interested.