Retargeting is a strategic way to reach those who previously view your emails, but don’t convert on the first campaign. The Data-Dynamix retargeting process filters those who have shown enough interest in your first campaign to specifically target for future campaigns. Retargeting also allows you to continue to deliver banner impressions to engaged consumers, while increasing frequency of the ad and the chance for conversion. Why not remind consumers of their initial interest, and create a second chance to attract an inquiry or sale? Email retargeting allows you to do just that!