In business school, the importance of understanding your audience is a recurring lesson that many professors just can’t seem to get enough of. To some, this lecture can become repetitive and tiresome, but as any great businessperson knows, this lesson is not something...
Email marketing is a great opportunity for brands, but it also has some clear rules and if you break them, you’re in trouble! It’s called the blacklist and trust us, you don’t want to be blacklisted in email marketing. There are a lot of spamming things happening in...
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