How Location Listening Focuses Your Campaigns
Spending your advertising dollars wisely has never been more important. With traditional methods of advertising you basically threw everything at the wall to see what would stick, but with digital you have the ability to target warm leads, giving you better conversion rates so you get the most bang for your buck!
Many social media platforms allow you to create custom audiences based on factors such as gender, age, interests and location. However, what if you could focus your campaigns even more to the people who are definitely interested in what you have to offer? That is where Location Listening comes in.
What is Location Listening?
Location Listening is a powerful tool for advertisers that allows them to harness the opportunities presented by a mobile society and mobile-oriented consumer behavior. Each GPS-enabled mobile device is assigned a unique Mobile Ad ID (MAID), which can be identified and logged via permission-based apps. Advertisers can capture relevant MAIDs through Location Listening by setting up zones of interest to them. These zones can include their own brick and mortar location or their competitor’s location. When a mobile device intersects with one of these zones the relevant data is delivered to an advertiser’s data visualization interface 24 hours later. They can then use this data to serve meaningful ads to a hyper-targeted audience on the digital platforms of their choosing.
A Deep Dive into Focusing Your Campaign
Location Listening offers two huge assets when it comes to focusing your campaign, allowing you to spend your advertising dollars even more wisely. First, as previously mentioned, it allows you to show meaningful ads to people who have already expressed an interest in what your business has to offer based on having visited your location or a competitor’s location. These warm leads offer greater opportunity to convert to sales.
The second way that Location Listening allows you to focus your advertising campaigns is by the insights you can gain from all the data you collect. These insights include:
- Understanding the traffic levels at your locations or zones of interest
- The ability to compare traffic by location over time
- Learning who visits a location of interest most often
- The ability to compare visitors over time
- Understanding which location is busier by comparing promotional day traffic
Analyzing this data can really help you further narrow and focus your advertising campaigns, allowing you to create multiple and varied audience segments based on who you wish to reach.
Location Listening with Data-Dynamix
Our Location Listening services allow you to create varied audience zones for gathering Mobile Ad ID data based on tiered subscription levels. Then, data is delivered to your consumer foot traffic reporting dashboard every 24 hours. All that is needed to get started is your location name and full address.
Our services give you a license to use the privacy compliant MAIDs as well as the set up of your zones. We even give you 12 months of historical data to get you started! Once you have the data you need you can then create your own custom social media audiences and start serving meaningful, hyper-targeted ads on the digital platforms of your choosing.
Contact us today to get started!