Personalize Your Email Marketing Strategies

How To Personalize Your Email Marketing Strategies

Each and every day, billions of people receive a billions of emails in their inbox. Okay, maybe they don’t receive billions, but it’s likely that they receive a lot. It’s safe to say that email marketing has taken over…one inbox at a time. But it’s important to understand that even though email marketing has become so overwhelmingly popular, that doesn’t mean it still can’t be done effectively. Email marketing can absolutely be effective, if done right. When sending out emails, it’s crucial to take the “you’re one in a million approach” to consumers. Think of email marketing as courting and make each consumer feel special.

Yes, I know what you’re thinking. “How can I make a billion people feel special?” The honest truth is that no, you can’t know each and every person on this planet but you can break up the billions of people into groups. This will help you to better know them and that will allow you to better reach them. This is where the idea of segmenting comes in. In life, there are always going to be people that mesh with a certain group better than another. Use this principle with your emails and break down your mailing list. With the information you have available, segment these people into groups with other like-minded people. Once people are broken into groups, they can be reached better. These groups can be established through similar interests, wants, needs, locations, etc.

Once you segment into groups, write differently to each group. Hypothetically if you had 5 different groups, you should have something slightly different for each of those groups. But it’s important to still keep the “you’re one in a million” idea in mind, and use language that speaks to one person instead of a large group. This can be done by simply using words that make the person feel recognized as an individual.

Now you know how to reach people on a more personal level, but don’t stop there. Go one step further and seal the deal with an email signature. This is a way of acknowledging the individual in a friendlier, and less by “the masses” kind of way.

Remember, just because email marketing is everywhere doesn’t mean that it can’t be successful. If it’s everywhere, there must be a reason why. Companies wouldn’t continually be using this method to reach people if it wasn’t a good form of communication.

We are seeing killer results with email marketing for our clients.  If you want to know how you can get started, talk to our team today.