Marketing to Cell Phone Users

The world has moved to mobile in almost every way. Everywhere you go you will see people walking around with a phone in hand doing things like sending text messages, booking dinner reservations, buying birthday gifts, you name it. But people don’t only use their phones for personal reasons, people use their phones for everything these days. Since so many people are addicted to their phones, it’s critical that marketers reach their audience on the world’s most popular device. If your business fails to do so, it is missing out on a great opportunity. Wondering how you can do this and curious where to start? Email marketing is a great starting point.


Optimize customer correspondence through mobile responsive email marketing. Here are some tips:


  1. Choose the right template. Don’t try to get too fancy with your emails. There are many templates that businesses utilize but not all of these are great for mobile responsive design. The simpler, the better. We recommend sticking with a single column layout as it is easier for viewers to read on a small device.
  2. Keep the email simple. Whether it be the subject line, the headers, or the body paragraphs, your readers are not going to spend a great deal of time scrolling through excess information. Many users open email on their phone because it allows them flexibility when they’re on the go. If your customers are on the go, you want to grab their attention quickly. Too much text can lead to ignored emails.
  3. Use the right size font. Again, the device is going to be significantly smaller than a computer. It’s ideal to make the text bigger so the reader can understand what’s on the page without having to continually zoom in. If a user has to zoom in on a few words, it will make it harder for them to read whatever else is in the email.
  4. Use call to actions that make the user experience easy. It’s great to suggest actions in an email but you want to make sure that your mobile user can complete these actions as easily as possible. When you factor in a small device and the possibility that your user is on the go, you want to incorporate buttons that will lead them directly to a specific page or form. Otherwise, the user will find it too difficult and avoid it.
  5. Always run a test before sending an email. When designing an email and viewing it in the template on the computer, the design may look great and easy to read. The only way to really know, however, is if you send out a test and open it on a mobile device so you can truly see how it looks when it’s in the specific format on the device. If the test email doesn’t run smoothly, make necessary changes before sending.


The statistics say at all, email is a very important part of your marketing strategy. But it must be well thought out and executed; otherwise it will not grab the attention of consumers and will result in wasted efforts.