opens IMAGE file Prior to the emergence of mainstream social media sites like Facebook, LinkedIn, Twitter, Instagram, SnapChat and many others, there was email. In fact, email was the first thing of its kind because it allowed people to interact online and communicate back and forth. As social media began to take the world by storm and alter the online world changing the way we once knew it, many began making assumptions that email was on its way out. This assumption, however, proved to be incorrect. Today, in the year 2016, it has become obvious that email and social media actually go together and can be effective when used together. These two means of marketing to compliment each other and email is actually a bigger part of social media than many people realize.
Below is a list of ways that email and social can work together to help companies get the most out of their marketing:
- A great way to learn more about your target market’s demographics and online habits is to have individuals sign into social profiles on your website. While not every person is going to do this, it will still be very helpful to learn more in depth about the people that do sign on with their profiles. Social media profiles can provide a great amount of information about their users.
- Facebook has a feature called custom audiences. Every email address that a business has on file can be taken and loaded into this feature. Every email address that matches with a Facebook user’s email address allows the business to send targeted ads to this user. This is a great way to integrate email with a social media feature.
- When sending emails to customers or potential clients, be careful not to overuse comments or tabs such as “like us on Twitter” or “like our Facebook page.” Almost every business that has a social presence uses this on their emails and it can get overwhelming. Instead, use a social feed in your emails to show interesting and appealing content from your company ran pages. If done properly, this will give the target market a taste of the exciting things on your company’s social pages and get people interested in the Facebook page on their own.
So there you have it- even though email has been around for a long time and many people have doubted its relevance in this era, it still serves as a great tool to both learn more about customers/future customers and both can be used to reach clients in the most effective way positively.