5 Advertising and Marketing Trends to Take Advantage of in the New Year
As you start to think about your own New Year’s resolutions it’s a good idea to begin thinking about your advertising strategy for 2021 as well. Starting the year off with a few new advertising strategies will keep you ahead of the game and your content fresh. Here are 5 advertising trends for 2021 that you should consider taking advantage of.
1 | Location Listening
Location Listening is one of the best ways to reach your target audience in 2021. Each mobile device is assigned a Mobile Ad ID (MAID) that can be tracked and, once captured, used to send personalized ads. With our Location Listening services, you can designate the geographic zones of interest to you, such as a one mile radius around your store and your competitor’s store. Data-Dynamix then provides a daily report of Mobile Ad IDs that have intersected with your defined locations.
Our Location Listening service allows you to view and compare traffic by location, compare visitors over time as well as promotional day traffic. Our services give you license to use MAIDs plus 3 months of historical data to get you started! Then you can take that data and information and apply it to your ads and social media marketing strategy.
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2 | Personalization
Did you know that 80% of consumers are more likely to make a purchase from brands that personalize the experience? Personalizing your ads works because you’re serving relevant content to your audience. For example, you wouldn’t want to show baseball cleats to someone who plays on a community basketball team and is searching for new sneakers.
Again, Location Listening can help you to personalize your ads, but don’t forget to take advantage of other ways to get your ads in front of the right people. For example, you can personalize your Facebook ads by setting parameters such as interests, hobbies, age, gender and more. Use Google Analytics to track activity on your website and send a reminder email to someone for a specific product they looked at or related products to one they purchased.
3 | Voice Search Marketing
Most smartphones and smart devices are equipped with a voice assistant. Each day, more and more people are taking advantage of that voice assistant by asking it a question and often that voice assistant will return web search results to help answer that question. Voice search is not currently part of Google’s algorithm, however, it is still dictating current search results. In fact, voice searches often yield different results than if they had typed in a text-based search. This means that optimizing all your content (ads, organic content and your website) for voice search will strengthen your brand’s positioning. People use different keywords in voice searches. Think of it this way, if a person opens up Google Maps on their phone, they may just type in nail salon. However, if they are doing a voice search, they may ask, “What’s the closest nail salon?” Think about what those different keywords are related to your business and then add them to your ads, organic content and your website.
4 | TikTok’s Growing Influence
TikTok’s popularity around the globe has been skyrocketing among those 30 and under. In 2020, TikTok reached 1.5 billion downloads and has around 800 million monthly active users. If your target audience is younger consumers, TikTok is where you need to be. Fortunately, TikTok offers plenty to advertisers to reach their target audience, including:
- In-feed video ads
- Brand takeover ads
- Hashtag challenges
- Branded AR content
- And a custom influencer package
5 | Shoppable Posts
2020 changed how many people shop, with brands shifting to more online commerce. This trend isn’t expected to change next year. This means continuing to meet consumers where they are which is online. Many consumers prefer a streamlined shopping experience meaning they don’t want to have to get out of Instagram, head over to their mobile phone’s web browser, type in your URL and search for a product you shared in your feed or ad. That is where shoppable posts come in. Many social platforms are offering this type of post or ad allowing you to mitigate the loss of customers that can happen when moving between sites or apps because users can instead complete the entire shopping experience in-app.