TEAM Referral Network, a networking organization, wanted to introduce its services to its desired target market, located in six states, by enticing target consumers to visit its website.
Working directly with the end client, Data-Dynamix targeted 149,000 deterministically graphed and location-verified small business owners and self-employed individuals within the requested region. Traditional online/mobile/social targeting options would have made it almost impossible to reach the exact same consumer pool programmatically and socially.
Data-Dynamix engineered a data-driven 4-week omni-channel video programmatic campaign to targeted Mobile Device IDs and/or IP Addresses, including site retargeting and continued messaging via ID-targeted Facebook & Instagram.
The CEO introduced target consumers to the structure of her business and networking model while offering a Free ebook in trade for the consumer’s contact information.
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