Does Your Email Marketing Actually Work? An Insider's Perspective

A Look At Email Marketing Statistics


Every few years we hear people saying that email is dead. But, these scare tactics won’t work on us! We know that email is still alive and well and has stood the test of time despite new trendy digital channels. At Data-Dynamix, we measure a few key indicators to see the effectiveness of an email marketing campaign we deployed for internal promotions or on behalf of our clients. Today, we’re going to walk you through a few of the key points that should be monitored in your review of analytics.

Open Rate

The open rate is an important number that we look at to help determine how effective an email marketing campaign performs. This number shows how many people actually opened your email. Typically, this rate’s effectiveness is based on the subject line, the preview section of the email, the overall look of the sender, and the data used to target the audience!  We’ve discussed these topics before on our blog, where you can learn more about how to improve your emails’ open rates.

Click Through Rate

Click Through Rates are even more valuable to us than Open Rate viewers because these are people who actually did something with the email itself. This number shows people who clicked on one of the links and therefore responded to some call-to-action present in the email.  There was some level of interest if someone clicks through. Click-through rates are more dependent on the actual body of the email and the message you give. Quality creative images and well-crafted messaging will hook a viewer into doing something with the email.

Timing

Timing is also very important in email marketing. With so many emails coming in each day, you need to catch your prospects at a good time of day and a good day of the week. Careful studies of your industry and your audience will help you determine when that time is.  Emails sent at prime times will generate better engagement. However, if you send an email at a time other than when your audience is using email, you may find your campaign got lost in the shuffle.

If you want to take email marketing to the next level, it is time to consider deterministic data and how you can send advertisements to specific people who have already shown determined interest in your type of product. We do this with combining different data sets to link all the necessary information appropriately. This kind of data allows marketers to send email advertising we know will perform well, and ultimately help you land even more sales!

There are countless stats that you can pull from an email marketing campaign. There may be specific pieces of information that make more sense for you to track compared to another marketer. However, the important thing is that you are tracking the impact of your Email marketing and analyzing the effectiveness of that campaign for your brand.  At Data-Dynamix, we are all about giving smart marketing solutions that can be measured for our clients’ success.