How to Stand Out On Black Friday with Email Marketing
opens IMAGE file As the holiday season approaches, more and more companies are starting their holiday campaigns earlier than ever. In August, several clothing stores released hints of their Black Friday sales. Before you jump on the bandwagon, consider this: you know your clients and customers far better than your competition.
If you want to stand out on Black Friday, do it with your Email Marketing.
When you compare email marketing to social media, the mailing list is still king when it comes to conversions. So how do you beat out your competition?
- Do your research. All the surveys and case studies in the world can’t compare to YOUR shoppers. Search through your past data to see what sold best, when it sold, and how often you had to reorder it during the Holiday season. What do your customers buy on a regular basis?
- What worked last year? What didn’t? Use this information to help streamline your Black Friday sales campaign.
- Where do you want them to shop? On your site? In the store? Prime them to shop the way you want by offering discount coupons or incentives to your customers. For in-store discounts, consider whether you want to have a printable coupon or if showing the digital coupon from their email is enough.
- Consider offering hourly savings or flash deals in the store (and/or online) during Black Friday. If you do this, make sure you give your customers advance notice so they can be ready to shop. Keep in mind that many shoppers will be out and about so providing themed sale times makes sense. The average Black Friday shopper has a plan where they’ve mapped out every route they’ll take. Give them a good time to be at your doorstep, and they’ll make it so.
- Consider teaming up with another store for savings! This works especially well in shopping centers. Work together with another store to create discount options. Get a free gift if they show a receipt from the other store and make a purchase in yours. You’re limited only by your imagination when it comes to combining resources.
- Create a sense of urgency with your language. “Time is running out”, “Don’t miss these incredible savings”, “While supplies last”, “Exclusive Discount”, etc. Invoke the “fear of missing out” (FOMO) principle.
- Emotionally connect with your mailing list by reinforcing your brand. They chose your store and offered up their email addresses for a reason. Make sure your marketing efforts reflect that.
- The bring a friend (refer a friend) and get huge savings campaign is one you don’t want to overlook. There is no greater influence on a customer than a word-of-mouth referral.
- Offer up incentives exclusive to your mailing list. You want to reward them for being your loyal customers.
These are just some of the ways you can stand out from the competition when it comes to Black Friday. The rest is up to you. Remember, no one knows YOUR customer better than you do. Take the time to plan your Black Friday campaign and you’ll see fantastic results.