opens IMAGE file Because email is such a convenient way to reach a large audience, many companies use it. With that being said, people are bombarded with tens to hundreds of emails a day. This makes successfully executing an email marketing campaign challenging at times because there are a lot of factors that come into play. Needless to say, it is crucial to effectively get the attention of your target market. There are multiple different ways to do this, and multiple every-day tools that available to help your company optimize its chance to best reach its audience. Heat Maps are one of these tools that can help your company do just that.
So, what is a Heat Map? According to TrackMaven, “a Heat Map provides on-page analytics that visualize a user’s behavior. It shows where they stop to view, areas they click that show a user’s behavior, and mouse movements over a page.” These Heat Maps use different colors to indicate activity levels on different areas of the page which helps the marketer decide where is a visually appealing spot to place important offers or CTA’s. Because people are bombarded with so many emails a day, it is important to catch their attention in the most appealing way or else they will click out of the email without even paying attention to what’s in front of them. If the user’s attention is captured, there is a much higher chance that they will become a customer.
Ultimately, Heat Maps will help you learn more about your readers’ habits. After realizing which areas and which elements of the email are most attractive to your customer, you can use this knowledge to help improve your future email campaigns. If your email isn’t showing good results, maybe try mixing things up and see how this changes your results.