It is relatively obvious that advertisements bombard people each and every day. It has even gotten to the point where the excess of ads in society, most people would are exposed to thousands each day, has begun to detract from their quality of life. Why is that? Because people aren’t interested and feel forced to view things they don’t want to see. Because of this, advertisers have made it their goal to try and find ways to combat the negative mentality of consumers by creating advertisements that excite or interest users in a way unlike ever before. Instead of annoying consumers and causing them to be close-minded or frustrated at the site of an ad, marketers have had to become more creative. Interactive advertising has become the new norm for advertising and has created a better experience for consumers.
As if the above didn’t do a good enough job convincing you that your business needs to try interactive advertising techniques, I’ll dive deeper into the different methods of interactive advertising that can be used to provide consumers with a fun and relevant interaction.
- GIFs – A GIF (graphic interchange format) is a fun format that is used to display graphics that alter slightly and look similar to basic animations. GIFs are often created with popular images that display funny or sarcastic text. GIFs are some of the most popular content on the web nowadays because people love to share them! They tap into the snarky, goofy side of people and contain small messages. GIFs do a great job of essentially mixing a meme with movement. This content is all over the web!
- Cinemagraphs – Cinemagraphs are simple videos where the majority of the scene is static, except for one small piece. An example is perhaps a clothing ad with a model standing on a dock and the only thing moving is her scarf blowing in the wind. The subtle movement is enough to catch the attention and make people question if it’s a video they’re looking at or a video. Either way, it’s interruptive and interactive, which are both wins in the world of advertising!
- Video marketing – If the movie industry isn’t telling enough, people love movies. Video marketing plays on the love of movies but instead creates shorter, impactful videos that are accessible all throughout the web. If you go on Facebook nowadays, you will see that video content has practically taken over. People enjoy these short clips for different reasons. Whether it’s for fun, for information, or to pass time, this type of marketing has earned extreme popularity amongst all kinds of users.
Now that you have some examples of what interactive advertising is, don’t be afraid to experiment with them in different ways. Email newsletters are a great place to start. Not only are newsletters sent to a targeted group of people that are likely interested and/or supportive of your brand, but you will have the ability to view metrics such as bounce rate and clicks. These metrics can show you whether or not the interactive tactics are well received by your audience. You can also use interactive advertising in a drip campaign too. If you want to continue sending correspondence to people that interact with your video or GIF, you can send them more materials with the same sort of stuff and keep that engaged. Remember, engagement is what interactive advertising is all about.