Deciding Who To Target: What Do I Need To Consider? Advertising 101 says that you need to know who your audience is when you are creating an ad. The demographics of your target audience are crucial for marketing, and especially digital marketing today. But smart...
Advertising Where Your Customers Are: Geotargeting With Advertising There has been increasing buzz amongst marketers about geotargeting as of late. At least a few times a week, a marketer will talk about what they’re doing in geofencing, or an approach they have...
Generation Z has entered the consumer world and their footprint in the digital world is easily overlooked by most of your competition. So how do you connect with the generation who was born after 1995? First you have to know more about their digital...
What Are Heat Maps & Why Are They Important Have you heard the term “heat maps” before? What if I told you that a heat map analysis may be one of the most important things you do for your email marketing and lead generation campaigns? So what, exactly, is a heat...
You have two options in ecommerce: spend all your time and energy selling to one-time customer or establish and nurture relationships that turn visitors to your site into repeat-purchase raving fans. Obviously, the second option is preferred, so how do you create...
Getting Ready for Holiday Sales Before Your Competitors Is your website ready for the holiday season yet? Ask that question during this time of year, and you’ll always be met with a groan of annoyance. I hope you’re not one them. But if you are, consider this: while...
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