Retargeting isn’t a new concept in advertising, but we still come across many people who say they’ve tried it and it doesn’t work. But, we know it DOES work. Why? Well, for starters, we’ve seen it work thousands of times. Those who say it doesn’t work often fall prey...
Real Life Examples of Geotargeting In today’s world, most people know what geotargeting is not by definition but by experience. It’s not something that’s often discussed but it’s something that affects almost every person every day. That is, every...
Advertise For Columbus Day Weekend While we may disagree on if Columbus really deserves his holiday, we think everyone will agree that the three-day weekend is welcomed! In the world of business, a three-day weekend often means a huge opportunity for sales as well! ...
How To Create Engaging Location-Based Advertisements | Geotargeting Techniques For Advertisers Last week we painted a pretty bleak picture for geofencing. You may have read that article and thought to yourself “why would we ever consider geofencing” in any...
Geofencing is one of the best ways that advertisers can compete in today’s digital sphere. We know that mobile is the best way to reach consumers and that consumers are highly engaged on the go. However, just because geofencing sounds amazing, this doesn’t mean that...
What In The World Is Geotargeting? We keep hearing that Geotargeting is the way to go, but few marketers actually know what it is. According to Wordstream, “Geo-targeting or geofencing refers to the practice of delivering different content to a website user based on...
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