The Simple Guide to Location Listening
With our increasingly mobile world, Location Listening is a powerful tool in your marketing and advertising tool belt. It allows you to gain daily insight that then helps you deliver precisely targeted and more meaningful ads to your audience, driving sales and even...
Holiday Advertising Trends to Make This Year Great
The holiday season is one of the most profitable times for businesses all year long. With the convenience of online shopping, advertising to consumers online is a great way to take advantage of this high-spend season. Now is the best time to start planning your...
How to Pivot Your Digital Advertising in 2020
This year has been quite the wild ride for everyone! Those in digital marketing are no exception; we’ve all been working hard to know how to pivot our digital advertising strategy in an appropriate way for the upcoming months. While very few could have predicted how...
5 Secrets to success with Device ID Targeting
When you think of digital marketing, there are so many different options and strategies that you can incorporate. As the world has changed, and consumer behavior changes, we’ve seen mobile phones and tablets (devices) make a big move on the digital marketing scene....
How can you use mobile targeting to reach your ideal audience?
How can you use mobile targeting to reach your ideal audience? Did you know? 77% of Americans have smartphones 47% of US smartphone users say they couldn’t live without their devices 62% of smartphone users have made a purchase on the device It’s fairly safe to say...
How Businesses Can Recover & Grow: A Post-Quarantine Guide for Businesses
Leverage Digital Advertising & Location Listening for a Comprehensive Growth Strategy Americans are ready to get rolling and for many states the wheels are already starting to move. Consumers AND business owners are ready for the economy to move forward again....
Location Listening Post-Pandemic World
As the world moves forward from stay-at-home, or quarantine orders, one of the big questions is how will life move on. As marketers we’ve seen a huge shift to online activity since it’s the main way that people can stay connected during this time. However, it still...
What Social Distancing Has Brought to Digital Advertising
Digital Advertising During COVID-19 Our world has been flipped upside down in the last few weeks and months with the spread of the COVID-19. As communities brace for the influx of cases, social distancing has become part of the vocabulary, which essentially means that...
Advertising To Latinos
Advertising To Latinos Basics The Latino population is one of the most powerful groups in buying power today spanning multiple generations and presenting extensive purchase power. It is estimated that by 2060 Hispanics will account for about 28.6 percent of the whole...
Location Listening Advertising Basics
We live in a mobile-world and it’s never been easier to buy what you want from the palm of your own hand. We see this daily in social media as well, as platforms like Instagram making more and more moves for “m-commerce” where users can discover new products on social...