Generation Z has entered the consumer world and their footprint in the digital world is easily overlooked by most of your competition. So how do you connect with the generation who was born after 1995? First you have to know more about their digital...
It is relatively obvious that advertisements bombard people each and every day. It has even gotten to the point where the excess of ads in society, most people would are exposed to thousands each day, has begun to detract from their quality of life. Why is...
As if advertisers aren’t busy enough throughout the year, imagine how crazy things get during the holidays! People love to buy things year round but the holidays bring out a shopping craze that drives the consumer market in ways few other things can. Because the...
Why It’s Time To Go Native: Native Advertising Best Practices Native advertising is the way to go, and right now is the best time to do it. If you’ve never heard of native advertising, you’re not alone. It’s the practice of making an ad look like it...
What does a small part of the brain have to do with digital advertising? There’s this small part of your brain called the reticular activator. It’s a small part of the brain, but it plays a HUGE part in how you remember pieces of information. McKay talks...
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