What is IP Targeting? IP Targeting is a way to deliver online display ads directly to the consumers you choose – no cookie-based tactics required. Every wi-fi network you connect to has an “IP address” assigned to it – a numeric code that helps...
Where Is Digital Marketing Going in 2018? Whether you are just getting started on your digital marketing strategy or you are at the fine-tuning stage, this is the perfect time to take a look at the top trends that will drive digital marketing in 2018 so you can set...
Why Native Advertising Is One Of Your Best Friends Today Native advertising is a premium and highly sought-after level of advertising that blends your ads seamlessly into your content. This creates a better user experience for your potential customers. Native...
Marketers’ biggest struggle in today’s market is to find ways to connect with real people in REAL ways. People are looking for a personal connection from brands, and those willing to get personal, can make a great impact. While countless companies use email...
Smart Advertising With Smartphones It’s a digital world out there and your advertising game needs to be right at the heart of it. Smartphones have opened the door to mobile-based ads that have a high level of impact. When you consider that 77% of Americans now...
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