If you have an email address, then you know how popular email marketing is. Depending on how many transactions you have made online or how many different forms you have filled out, or even how many information cards you’ve submitted, you know that your inbox...
How to increase your open rates in email marketing There’s no question that email is still king when it comes to marketing. The first challenge is getting them on your list, and the second is ensuring a high open rate. How do you do that? You stand out from the...
How Higher Education Can Win! Tips for universities and colleges to use email marketing to reach prospective students If you want to connect with prospective students, email marketing is the way to go. It’s not enough, however, to simply send an occasional...
How Important is Mobile Marketing? According to Forbes.com, “in 2016, Americans spent an average of 10 hours per day on mobile devices.” When you consider the fact that most people don’t even get that many hours of sleep a night, 10 hours per day on a mobile phone...
Why Email Marketing Fails We’ve said it before and we’ll say it again: email marketing is very effective when executed strategically. There are tons of tips and tools that are available to help people utilize this form of communication in the most effective way...
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