Top Ways to Win with Mobile Marketing When you look at recent studies and surveys conducted about the amount of time people now spend on their devices consuming media, the results are alarming. In fact, we spend way more time on our phones, tablets, and...
How User Experience Affects Email Marketing UX, or the user experience, is a very technical name for what the consumer experiences or interacts with when they encounter your marketing. While UX is a popular computing and gaming term, it can also be applied in...
If you’ve seen our past blog posts, you know we believe in email marketing. In fact, we can’t stress it enough how important it is. It’s a great way to reach a large audience of people and it provides plenty of metrics to see your ROI. In this day...
What is an impression and how does that compare in e-mail marketing, social media marketing, and Pay Per Click? As marketing technologies continue to evolve and grow in numbers, there is an increasing amount of ways to track outreach efforts ranging from traditional...
Understanding Sales Funnels and Incorporating Email Marketing Sales funnels are an integral part of successful marketing. But what is a sales funnel? It is a marketing system that leads a potential customer or client through a systematic process in which the final...
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