2018 | Data-Dynamix, Inc.

The Basic Rules For Geofencing In Advertising

Advertising Where Your Customers Are:  Geotargeting With Advertising There has been increasing buzz amongst marketers about geotargeting as of late.  At least a few times a week, a marketer will talk about what they’re doing in geofencing, or an approach they have...

Identity Resolution and Deterministic Data: Better Results, Better Value

You’ve probably heard of spaghetti marketing strategies in business.  We bet you’ve even tried spaghetti marketing time after time.  The concept of spaghetti marketing is that you throw something at the wall to see if it sticks and then you run with what is sticking,...

IP-ID Targeting 101: The Future of Smart Advertising

Understand the Basics of IP Address Targeting and Mobile Device ID Targeting What if I told you that you can display ads on the devices of your targets without needing cookies? IP-ID targeting is adtech enabling something previously thought impossible: targeting...

Case Study: Email Remarketing with Data, Not Cookies

The Goal Windows Hawaii, the end client, needed to drive target consumer traffic to its website. The Solution Working with the end client’s marketing partner, we targeted 55,000 deterministically graphed and location-verified homeowners interested in home improvement...