In boxing, you have to have intentional power behind a punch in order to make an impact on your opponent. There is a focused effort to drive the power from multiple muscles to deliver a strike with force – in digital marketing, you have to exercise...
In the highly competitive world of email marketing, a well-crafted subject line can make or break an email campaign. Attention spans are now measured in fractions of seconds, so you have the blink of an eye to make a good first impression with your subject line. Your...
Your Spring Advertising Campaigns Needs to Spring to Life! Snow may still be in the forecast but it’s time to start thinking about birds chirping and grass growing! Second quarter sales on home improvement products are the largest of the year, and you need to have a...
What is IP Targeting? IP Targeting is a way to deliver online display ads directly to the consumers you choose – no cookie-based tactics required. Every wi-fi network you connect to has an “IP address” assigned to it – a numeric code that helps...
Why IP Address and Mobile ID Targeting Is Ideal For Marketing In advertising, we are always trying to connect with people in a unique and attention-grabbing manner – and via multiple forms of media at that. Some ads are designed around shock and awe, while others...
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